This is probably the most important part of BOS, and the least visible if you’re just looking at the bottle.

Nothing we do happens in a vacuum. The wines are the result of a long chain of relationships that start in the vineyard and extend all the way to the table. Growers who trust us with their fruit and are just as invested in how it’s farmed as how it tastes. Conversations that carry over from one season to the next. Decisions made together, not handed off. That kind of continuity shows up in the glass, whether people realize it or not.

It doesn’t stop there. The wines really come to life through the people who pour them, cook with them, and build experiences around them. Wine dinners and events with restaurant and retail partners across Michigan, Illinois, and beyond. Long afternoons that turn into evenings, bottles opened and passed around, tables filling up with people who are genuinely into it. That’s where the wines actually do what they’re meant to do.

Dave has always approached this work through that lens. His time working alongside growers in Michigan and beyond, including at Grgich Hills Estate, shaped a philosophy that wine is never a solo act. It’s built over time, through trust, shared standards, and a willingness to keep learning from the people around you.

Jackie carries that same idea into the way BOS is experienced day to day. The tasting room, the events, the energy of the space, it’s all designed to feel open, collaborative, and connected. Not something you observe from the outside, but something you’re part of.

Northern Michigan is still defining itself as a wine region, and that’s part of what makes this kind of collaboration so important. There’s a sense here that we’re all building something together. Supporting each other, pushing each other, and raising the bar in a way that benefits everyone.

At the end of the day, the wine is the outcome. The relationships are the reason.